We can help you identify look-a-like prospects by Data Profiling. You can ensure maximum return on investment by marketing to prospective clients that have been identified through the profiling of your existing database. Identify your best performing clients then “wash” them against a range of highly detailed databases that profile your data to pinpoint the important characteristics of your clients.
 
Using the information gleaned from this process Impact Lists can then identify “look-a-like” prospects. This process maximises the opportunity for B2C response and acquisition.
 
A detailed report that graphically displays your customers’ characteristics is provided. This information enables us to work with you to identify highly targeted B2C prospect lists that will improve the performance of your acquisition campaigns.