List Description
Transcape is a transaction based consumer data product, consisting of the combined transactional information from eight of the largest direct response organisations in Australia. The resulting database is not only fully de-duped at a household level, but it also contains the combined transactional information of many hundreds of thousands of multi-buying households.
This database presents marketers targeting Australian consumers with the very first opportunity to pinpoint potential customers using email data that is aligned to known transactional buyer information. These highly targeted email addresses can be selected based upon how they have actually transacted with multiple direct response organizations during the previous 24 months as well as demographic & geodemographic criteria.
Transcape eDM is flexible and can be used to drive through a range of marketing campaigns from a simple stand alone campaign to more complex two stage (mail & email) or three stage campaigns (mail, email & telephone).
The data selection options within Transcape eDM are highly sophisticated. Targeting can either be driven by manual selection, or through sophisticated regression customer profiling, which allows look-a-likes to be identified.
Please Note: The email Broadcast is conducted by the List Owner.