List Description
The Innovations list is drawn from customers of the Innovations Catalogue. Typical Innovations customers have a high disposable income, are mail order responsive and 65% are female who pay via credit card. Products sold include homewares, electrical equipment, gardening supplies, apparel and other merchandise.
Active Customers – Majority of these customers have purchased via credit cards and the list owner mails the active list at least 8 times per annum.
Inactive Customers – These are customers who are mailed by Innovations at least 4 times per annum. They have purchased in the last 24 to 48 months.
The list is fully personalised, privacy compliant, with genuine direct responsive purchasers. The database is updated daily and well maintained by the list owner.