List Description
IMP is the world’s largest continuity publisher providing educational, creative and inspiring ideas in popular areas like home PC, Craft, Wildlife, Space, and Music. Products range from DVD/Book, CD-Rom and card series.
Two million Australians have enjoyed collecting IMP’s card and book offers in the last 8 years. They are recruited with a great introductory offer via direct response media such as inserts, direct mail, and internet. Each series is sold on a continuous system so all customers are proven mail order multi buyers.
IMP Buyers are proven mail order buyers who are no longer actively collecting their chosen product but have paid for their introductory parcel and beyond.